What's Competitive Research & How Do You Do It? | Behind the Brand

What's Competitive Research & How Do You Do It? | Behind the Brand

0 0 about 1 month ago
The Behind the Brand series focuses on the real-life experiences, joys, stories, and failures of my journey launching and building a sustainable and ethical fashion brand.

In this episode, we are talking about competitor research, which I believe is one of, if not, THE most important thing you need to do before you even think about any other aspects of your brand strategy. Why? Well because it aims to uncover a gap that you can step into and call your own. Not only do I talk about how I ... See More

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